What is Search Engine Optimization and Why is it Essential for your Business? - Pranav Techy

Search Engine Optimization: What is it?
Search Engine Optimization or SEO is a set of techniques aimed at improving the appearance and positioning of web pages in natural search results. Since organic search is the most popular method for users to find and access information online, a strong SEO strategy is critical to increasing both the quality and quantity of visitors to your website. The science of optimizing a website to appear more frequently when users search for products or services is called search engine optimization. A brand’s potential to attract business increases with a website’s search engine presence by attracting business.