What are the benefits of import and export trade data?

In business, it is always essential to keep pace with markets and costumers hence the need for effectively updated market intelligence. This is especially true when your business is involved in the export or import business.
If you are an importer or exporter, performing trade data can be your best way in a given country or area. It is as though the black person firstly feels guided when venturing into relatively unknown territory. There is actually one platform that aims to provide this necessary information and that is Siomex, an import-export data service.
But what are trade data, and why are they considered so important? So, let analyses it in simple way.