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Target gives Santa Claus a ‘weirdly hot’ makeover in viral ad. Target shoppers are fawning over the retailer’s new holiday campaign starring Brent Bailey as ‘hot’ Kris Kringle Target has given Santa a hot seasonal makeover. The store kicked off its holiday campaign on November 17 with a new team member. “Kris from Target” was introduced to customers as a charming worker Target debuts ‘weirdly hot’ new Santa and people are obsessed: ‘Marketing needs a raise’ s “Born to Be Wild.” Target Santa has caught the eye of people in and out of the ads Kris Kringle has swapped his Santa suit for a red quarter zip in a new holiday ad campaign from Target, earning the title “hottest Santa ever” and “Daddy Claus” by smitten fans. A new series of ads from Target features Kris K., a “weirdly hot” version of the beloved character, continuing a trend of spicing up holiday favorites. woman in the ad. “It was Santa Target Sets a Holiday Thirst Trap with New Ads Featuring Hunky Santa — and the Internet Is Lusting for ‘Daddy Claus’ One of Target’s commercials sees the silver fox showing off his muscles and Target appears to be putting an entirely different spin on its seasonal advertising to close out 2024, focusing on ads featuring a “weirdly hot” Santa to drive attention to its brand. According to Retail Dive , Kris from Target — a handsome, muscular take on the more traditional Santa Claus figure — is central to the company’s He drives an old Ford Bronco, wears tight-fitting khakis and a red sweater and sports coifed silver hair. That’s the aesthetic of Kris K., the new “weirdly hot” star of Target’s holiday ads, a shopper says in one of the TV spots. The big picture: Hot Santa is part of Target’s new holiday marketing campaign that leans into shopping being fun, as opposed to transactional. “Kris from Target” has four 30-second spots, 10 15-second spots, and nine 6-second videos, as well as a handful of Spanish-language ads. Both Target holiday campaigns will air through the end of the holidays. The introduction of Kris follows the rollout of “Happier Holidays from Target” on Nov. 3. The retailer has added more supply chain and food distribution facilities since 2023, it’s stepped up store decorations and it’s running an extra ad campaign this year to appeal to customers.