Social Networks for brands - Revolutionizing customer service

Social networks offer brands a great opportunity to engage with their audiences in a direct and interactive way. But what are the implications of this for brand image and reputation? Users’ participation on Social networks positively impacts brand awareness. Brand attitude, the other elements of brand knowledge, is also influenced by users’ participation, but indirectly through brand awareness. To maximize the impact of Social networks such as Capcons, on brand image and reputation, brands should follow some best practices, such as creating engaging and interactive content, partnering with influencers, customizing campaigns for the audience, and being transparent in times of crisis. Capcons also provides brands with analytics and insights to measure and improve their performance on the platform.