Lead Generation in Digital Marketing - Pranav Techy

Generating new leads for business by attracting prospects with the goal of converting their interests into sales is called lead generation. Potential customers here are your target audience who is interested in your product or service.
In online marketing, this usually involves using a web form to collect a visitor’s contact information (referred to as leads). Digital marketing is a technique used in Lead generation that makes use of online platforms, techniques, and strategies like email campaigns, paid social media adverts, or even the provision of downloadable information through a landing page. There are numerous methods that digital marketing might provide leads. In this procedure, lead generation marketing is the initial step.