https://retailmarketing.co.in/horeca-marketing/

Horeca Marketing involves creating tailored strategies to appeal to the needs of foodservice operators, such as bulk packaging, competitive pricing, and high-quality products that meet industry standards. HOReCa (Hotels, Restaurants, and Cafés) marketing in retail focuses on targeting businesses rather than individual consumers. It involves creating tailored strategies to appeal to the needs of foodservice operators, such as bulk packaging, competitive pricing, and high-quality products that meet industry standards. Key tactics include offering product samples, showcasing versatility in menu items, and building long-term relationships with restaurant owners and chefs. Additionally, marketing efforts may include trade shows, direct sales, and online platforms where foodservice businesses can easily order products. Effective HOReCa marketing focuses on reliability, efficiency, and solutions that enhance the dining experience for customers.