CRM Module in ERP

Customer Relationship Management (CRM) is a corporate approach that focuses on creating relationships with customers and prospects in order to enhance revenue, loyalty, and retention. It is a system used by businesses to handle client information and interactions with corporate representatives. GwayERP is an AI-powered CRM software that helps firms manage client connections more effectively. It aids in the automation of essential CRM operations such as lead generation, customer segmentation, customer interaction, and customer support, as well as offering insights into your customers’ activity. Organisations can now simply analyse data from all of their sales channels using GwayERP’s extensive range of capabilities to obtain useful insights into their customers’ preferences and demands.